Tourist images of destinations and services play a key role in travel choices. This is well-acknowledged in the Italian cruise market, where cruise lines usually invest a significant amount of their promotional budget in television campaigns. However, little research has been conducted so far to identify the television images of cruise holidays spread by different cruise lines to Italian travellers. This paper shows the results of a comparative study of television advertising campaigns broadcast in Italy in recent years.

The Image of Cruise Ship Holidays on Italian Television: A Comparative Analysis

POLIZZI, GABRIELLA;
In corso di stampa

Abstract

Tourist images of destinations and services play a key role in travel choices. This is well-acknowledged in the Italian cruise market, where cruise lines usually invest a significant amount of their promotional budget in television campaigns. However, little research has been conducted so far to identify the television images of cruise holidays spread by different cruise lines to Italian travellers. This paper shows the results of a comparative study of television advertising campaigns broadcast in Italy in recent years.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11387/120937
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