LOVECASTING: LOVE IN THE TIME OF THE SNS: STRATEGIES FOR PRESENTING THEMSELVES AND ANALYSIS OF POSSIBLE PARTNERS

According to Luhmann’s lesson, love is not a sentiment but a code which has rules through which it is possible to express or deny feelings. To outline the new features it becomes relevant to take into consideration the way the web has changed our being together, so if internet cannot be separated from our daily activities or let’s say it is integrated with them (Wellman and Haythornthwaite 2002) if it has modified our way of being together and the relationships in which individuals get involved and live, one may then ask how it has changed the conception of love and its semantics. Besides sites to find a partner are already widespread and well used. What does love become in these social networking sites? How is it lived? To answer these research questions we took as a sample 400 profiles of users subscribing to dating sites. These were 200 men and 200 women between the ages of 18 and 45.