We attempt to respond to two questions: (a) what are the drivers that support the emergence of coopetition as management innovation? What are the social and cognitive processes that unfold over time as coopetition develops? We scrutinized systematically the contributions that academic research has provided in shaping and implementing coopetition strategy. On the ground of the categorical analysis of 82 studies on coopetition published in the period 1996-2010, the study aims to clarify how coopetition involves new management practices to support organizational value creation. Drawing on Garud and Rappa’s (1994) socio-cognitive model of technological evolution, we explain the emergence and affirmation of coopetition, as well as how such a process may lead to the creation of new theoretical paths in coopetition literature.
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