Destination cards are popular means to promote attractions, events and consumption. This research aims to investigate tourists’ preferences by identifying the most common sequences of activities recorded by a destination card. We use pattern recognition and cluster analysis techniques. Evidence shows that most tourists prioritize outdoors moderately engaging activities; that there is a love for variety; and that cultural tourists are the only relevant group characterized by choosing activities belonging to the same type (“indoors-intellectual engagement”) along the engagement-leisure scale.

Mapping tourist consumption behavior from destination card data: what do sequences of activities reveal?

SCUDERI RAFFAELE
;
2018

Abstract

Destination cards are popular means to promote attractions, events and consumption. This research aims to investigate tourists’ preferences by identifying the most common sequences of activities recorded by a destination card. We use pattern recognition and cluster analysis techniques. Evidence shows that most tourists prioritize outdoors moderately engaging activities; that there is a love for variety; and that cultural tourists are the only relevant group characterized by choosing activities belonging to the same type (“indoors-intellectual engagement”) along the engagement-leisure scale.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11387/128898
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