Destination cards are popular means to promote attractions, events and consumption. This research aims to investigate tourists’ preferences by identifying the most common sequences of activities recorded by a destination card. We use pattern recognition and cluster analysis techniques. Evidence shows that most tourists prioritize outdoors moderately engaging activities; that there is a love for variety; and that cultural tourists are the only relevant group characterized by choosing activities belonging to the same type (“indoors-intellectual engagement”) along the engagement-leisure scale.
|Titolo:||Mapping tourist consumption behavior from destination card data: what do sequences of activities reveal?|
SCUDERI, RAFFAELE (Corresponding)
|Data di pubblicazione:||2018|
|Appare nelle tipologie:||1.1 Articolo in rivista|