Destination cards are popular means to promote attractions, events and consumption. This research aims to investigate tourists’ preferences by identifying the most common sequences of activities recorded by a destination card. We use pattern recognition and cluster analysis techniques. Evidence shows that most tourists prioritize outdoors moderately engaging activities; that there is a love for variety; and that cultural tourists are the only relevant group characterized by choosing activities belonging to the same type (“indoors-intellectual engagement”) along the engagement-leisure scale.
Titolo: | Mapping tourist consumption behavior from destination card data: what do sequences of activities reveal? |
Autori: | |
Data di pubblicazione: | 2018 |
Rivista: | |
Handle: | http://hdl.handle.net/11387/128898 |
Appare nelle tipologie: | 1.1 Articolo in rivista |
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