Among the goods and services of the sharing economy, social eating describes the social activity allowing anyone with a passion for cooking to turn their home into a restaurant open not only to friends, but also to unknown people or tourists willing to try a new convivial experience. Curiosity, experience, and a sort of “fashion effect” emerge as drivers for users of these services. The paper presents the results of an exploratory research on the main social eating platforms in order to understand meanings and motivations driving people in using these services.
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