Il potere dei consumi. Il ruolo del cittadino da consumatore a elettore

Ecological and economic crises have caused a deep sense of uncertainty and bewilderment among modern society’ citizens. The slowly decrease in political participation among democratic countries have corresponded in a si- lent change that is transforming the spatial and temporal context over citizens carrying out their own power. Citizens entrust more and more their values and ethic to practice of sustai- nable and responsible consumption, denotate as political consumerism, that is able to collect requests of a political, civic, ethic and ecological membership culture, instead of traditional institutions and political parties, liquid and emp- ty of significances. The consumer citizen, though forms of civic engagement and active citizenship, carries out in informal context, transform itself in vo- ter-citizen. Though the social responsibility, the tool of consumption, become the new border of the democracy, since it allows a restoration of a capitalism system and address it toward a more equitable and more fair system under the ecolo- gical and social profile. This article aims to investigate the transformation of consumer-citizen in voter-citizen analyzing post-modern context, interpretating a strong social de- sire of changing in way of life and to consume Planet’s resources.