Exploring public interest in gut microbiome dysbiosis, NAFLD, and probiotics using Google Trends

Scientific interest related to the role of gut microbiome dysbiosis in the pathogenesis of non-alcoholic fatty liver disease (NAFLD) has now been established and is constantly growing. Therefore, balancing dysbiosis, through probiotics, would be a potential therapy. In addition to scientific interest, on the other hand, it is important to evaluate the interest in these topics among the population. This study aimed to analyze, temporally and geographically, the public’s interest in gut microbiome dysbiosis, NAFLD, and the use of gut probiotics. The most widely used free tool for analyzing online behavior is Google Trends. Using Google Trends data, we have analyzed worldwide volume searches for the terms “gut microbiome”, “dysbiosis”, “NAFLD” and “gut probiotic” for the period from 1, January 2007 to 31 December 2022. Google’s relative search volume (RSV) was collected for all terms and analyzed temporally and geographically. The RSV for the term “gut microbiome” has a growth rate of more than 1400% followed, by “gut probiotics” (829%), NAFLD (795%), and “dysbiosis” (267%) from 2007 to 2012. In Australia and New Zealand, we found the highest RSV score for the term “dysbiosis” and “gut probiotics”. Moreover, we found the highest RSV score for the term “NAFLD” in the three countries: South Korea, Singapore, and the Philippines. Google Trends analysis showed that people all over the world are interested in and aware of gut microbiome dysbiosis, NAFLD, and the use of gut probiotics. These data change over time and have a geographical distribution that could reflect the epidemiological worldwide condition of NAFLD and the state of the probiotic market.